ADVERTISING: TOMS SHOES "TOMS ME SNEAKER'S EXPRESSION" CAMPAIGN

The annual advertising campaign for Toms Shoes based in Los Angeles. After the extensive brand, market and media study, we came up with the proposal "TOMS ME sneaker's expression" which promoted the attitude and uniqueness of Toms Shoes. Project included tagline, print ad, bus stop billboard, instore promotional stickers, and web banner ads.

*collaboration with graphic designer, AI MIYAZAWA